Privacy policy
Last updated: 9th September 2026
Happy Rascal Dog Co. respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit or make a purchase from our website.
Who we are
This website is operated by Happy Rascal Dog Co.
For privacy-related questions, you can contact us at:
Email: hello@happyrascal.co.uk
Information we collect
When you visit our website, place an order, contact us or sign up for marketing, we may collect information such as:
- your name
- billing and delivery address
- email address
- telephone number
- order and transaction information
- payment-related information
- account information, where applicable
- messages or enquiries you send us
- marketing preferences
- IP address, browser, device and website usage information
We do not directly store full payment card details. Payments are processed by secure third-party payment providers.
How we use your information
We may use your personal information to:
- process and fulfil orders
- arrange delivery and returns
- provide customer support
- communicate with you about your order
- prevent fraud and protect our business
- maintain and improve our website
- analyse how customers use our website
- comply with legal, accounting and regulatory obligations
- send marketing communications where you have consented or where otherwise permitted by law
Legal bases for processing
Under UK data protection law, we process personal information where there is a lawful basis to do so.
Depending on the circumstances, this may include:
- Contract: where processing is necessary to complete or manage your order
- Legal obligation: where we are required to keep or provide information by law
- Legitimate interests: where necessary to operate, protect or improve our business, provided those interests do not override your rights
- Consent: where you have chosen to receive certain marketing communications or accepted optional cookies
Sharing your information
We may share relevant personal information with trusted service providers where necessary to operate our store.
These may include:
- Shopify and ecommerce platform providers
- payment processors
- delivery and courier companies
- fulfilment and dropshipping partners
- customer service providers
- email marketing providers
- analytics and advertising providers
- professional advisers such as accountants or legal advisers
We only share information that is reasonably necessary for the relevant service.
Some products may be fulfilled directly by third-party fulfilment partners. In these cases, we may provide them with information such as your name, delivery address and order details so they can prepare and dispatch your order.
Shopify
Our store is hosted on Shopify.
Shopify processes certain personal information on our behalf in order to provide the ecommerce platform, payments, security and other services required to operate our store.
Shopify may also process information in accordance with its own privacy policies and legal obligations.
Cookies and similar technologies
Our website may use cookies and similar technologies to:
- keep the website functioning properly
- remember your preferences
- understand website performance and usage
- measure marketing effectiveness
- personalise content or advertising where permitted
Where required, we will ask for your consent before placing non-essential cookies.
You can manage your cookie preferences through the cookie settings available on our website and through your browser settings.
Marketing communications
If you subscribe to our emails, we may send you information about:
- new products
- offers and promotions
- dog and puppy-related tips
- Happy Rascal news and content
You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting hello@happyrascal.co.uk.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, tax, accounting, fraud prevention and customer service requirements.
The length of time we retain information may vary depending on the type of information and the reason we hold it.
International data transfers
Some of the technology and service providers we use may process personal information outside the United Kingdom.
Where this happens, we aim to ensure that appropriate safeguards are in place as required by applicable data protection law.
Your rights
Under UK data protection law, you may have rights including the right to:
- access personal information we hold about you
- ask us to correct inaccurate information
- ask us to delete certain personal information
- restrict or object to certain processing
- request a copy of your information in a portable format in certain circumstances
- withdraw consent where processing is based on consent
- complain to the UK Information Commissioner’s Office
To exercise any of these rights, contact us at:
We may need to verify your identity before completing certain requests.
Children’s privacy
Our website and products are intended for adults making purchases for themselves or their pets.
We do not knowingly collect personal information from children for the purpose of selling products directly to them.
Security
We take reasonable steps to protect the personal information we process against loss, misuse, unauthorised access, alteration or disclosure.
However, no method of transmitting information over the internet or storing information electronically is completely secure.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, technology, legal requirements or services.
Any updated version will be published on this website with a revised “Last updated” date.
Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact:
Happy Rascal Dog Co.
Email: hello@happyrascal.co.u